Seattle startup founder sought a business partner, got a women’s alliance instead

Credit: Seattle Times, Rachel Lerman.

The Seattle Female Founders Alliance, set up by the founder of toy company Venture Kits, has become an online and in-person forum for women who have launched startups.

Acting on instinct, the Seattle entrepreneur sat down at her computer that day in January and somewhat hastily created a Facebook group, adding all her local female friends who were startup founders. After a year working as a vice president at Seattle-based makeup company Julep, and several turns volunteering with startup accelerator Techstars, Feinzaig knew quite a few people in the community.

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