Bend, Oregon startup, KrowdFit, raises $3.8M

Credit: Geekwire, Taylor Soper

KrowdFit is raising more cash for its wellness rewards platform that offers people money in exchange for practicing healthy habits.

The Bend, Ore. startup just reeled in an additional $3.8 million from existing investors, KrowdFit CEO Jim Miller told GeekWire. The money will be used to grow its product development team and partner integrations.

KrowdFit launched in 2010 after Miller, a longtime entrepreneur who previously ran a Visa rewards program for his former startup uTANGO, saw an opportunity to create a service that rewarded users with cash for being healthy.

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