Seattle startup Pixvana uses virtual reality to make pitch to investors — and pulls in $14M

Credit: Rachel Lerman, Seattle Times

Virtual-reality software developer raises money from some high-profile investors, including Vulcan Capital and Microsoft Ventures.

Virtual-reality headsets aren’t yet in every home, but Seattle startup Pixvana plans to be ready to stream all types of 360-degree videos by the time they are.

Pixvana said Monday it netted $14 million from some high-profile investors including Vulcan Capital and Microsoft Ventures — after pitching the business to them using virtual-reality headsets and a custom video.

 The company develops software that allows companies to edit and stitch together videos to create all-encompassing media for virtual reality and augmented reality. In the last two years, it has worked with the Seahawks and Pacific Northwest Ballet to create sweeping videos that appeal to fans and art lovers.
 Virtual and augmented reality technology is in its early years, Pixvana CEO and founder Forest Key admits. But, as he points out, it took a few years for the iPhone to catch on widely as well.
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